About Ellie Rose Johnstone
Welcome to my creative portfolio! As a passionate fashion communicator and promoter, I'm Ellie Rose Johnstone. This platform features a selection of my creations, experiences, and creative persona. I have a strong commitment to equality of opportunity, community, and creative direction, and I challenge assumptions about these areas of visual communication. It's a journey through my creative storytelling and artistic development rather than just a portfolio. Join me as I explore the intersection of fashion, culture, and innovation and learn about the unique perspective I bring to the world of fashion.
Skills
Versatility
Communication
Storytelling
Team Work
Adobe
(Indesign, Photoshop, Illustrator)
Resilience
Innovation
NTU Live Briefs
2024 - Present
No7 Boots
Currently collaborating with Boots No7, I'm beginning the development of a new campaign, complete with customised marketing strategies for a fresh target audience. Our team will present these innovative concepts at the esteemed Boots headquarters. Throughout this process, I've delved into trend analysis within the beauty industry, gaining invaluable insights and honing my strategic skills.
I partnered with Wigflex and Castle Rock Brewery to craft a unique line of bespoke beers, reflecting their brand identities. Leading marketing efforts, I developed strategies to maximise impact, leveraging their diverse audiences. Within a team I presented the creative vision at an exhibition, showcasing the designed beer cans and captivating posters with enthusiasm and professionalism.
2023
Wigflex X Castle Rock Brewery
2022
Story MFG
I led the development of a fragrance product line for Story Mfg, a boutique sustainable brand. This initiative involved crafting candles using all-natural ingredients, complemented by bespoke candle warmers meticulously handcrafted by a local artist in Brighton. These warmers not only accentuated the brand's commitment to sustainability but also underscored its ethos of community engagement and support for local artisans.
I oversaw the production of a promotional video for the All We Are jewellery brand, aligning closely with their product features and brand identity. Leveraging my expertise in videography and editing software, I captured and edited footage to create a visually engaging narrative. Employing art direction techniques, I ensured that the video effectively captured the audience's attention and conveyed the brand's unique story and essence.
2022
All We Are
WORK
EXPERIENCE
2012 - 2018
9 GCSE's
Education Timeline.
2018 - 2020
A Levels:
Fashion, Photography and Business
2020 - 2021
UCA Foundation
2021 - 2024
Nottingham Trent University BA (Hons) Fashion Communication and Promotion
Interests
Getting Personal...
Experiences
My Mentor
Alice Harrison
Visionary Brand Executive
Alice Harrison is the visionary brand executive for REFY. She has been a guiding mentor for me since 2023. Her invaluable insights have greatly influenced my final year. I am grateful to connect with such a successful creative, especially as she is an alumni. Alice is an inspiration, and I feel fortunate to have her as a source of support throughout my journey.
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